Duck frozen complete

I had an e mail from berriwoods about Duck new frozen complete food . It is berriwoods own brand and is not just Duck. It seems to be meat, rice and vegetable oil so minimal ingredients. I am a bit confused over the ingredients as the one I looked at says 70 percent meat and 70 percent rice flakes,

Edited to add, It seems that only the lamb and rice variety has clear ingredients. The others state cereals and vegetable by products.