As-Fed compositions

As many of you will know, the ingredient percentages declared on a dog food’s packaging refer to the ingredient proportions before processing and very often don’t line up with those in the finished product.

But calculating the final, all important ‘as-fed’ ingredient percentages from those given on the pack can be a real challenge even for dog food veterans.

So to help shed a little more light on the true nature of our pet foods, I’ve been working on a brand new pie chart feature which is now live on every food and treat page and also on the instant review generator.

It is still in beta phase so if you spot any errors, do let me know. And, as always, any feedback gratefully received!

For more info on as-fed vs mixing-bowl compositions, check out our brief guide here.