Calculating fat, protein averages for products not in the Dog Food Directory

It can be difficult to assess whether a food has below/average/or above average fat, protein, fibre and ash when reviewing a product that is not yet in the Dog Food Directory. David has therefore compiled the following list:

The dials are currently calculated to the following values:

Protein: Below average: <22%; Average 22-30%, Above average: >30%

Fat: Below average: <10%; Average 10-18%, Above average: >18%

**Fibre: **Below average: <2.5%; Average 2.5-4%, Above average: >4%

Ash: Below average: <7%; Average 7-10%, Above average: >10%

Protein: Below average: <20%; Average 20-30%, Above average: >30%