Today I saw a recently launched TV commercial from PAH which I thought was very good. Cleverly done & with a known name fronting it. The commercial will hopefully catch the attention of dog owning cookery programme fans, (who may benefit from better dog food ingredient awareness).
Link & more info by clicking HERE The TV commercial is currently 3rd scroll down item on the link.
There also seems to be a comparative link on their website. It only covers a short list of products but it includes some supermarket brands & products widely available in supermarkets.
Significantly the aim of the actual commercial is to raise consumer awareness rather than to promote any one dog food product.
I cannot say I like every food on the shelf at PAH, (to be fair needs & demands vary). I am also aware that as a business they could also have a business agenda. Despite this, in my eyes this is a positive landmark moment.
Well done PAH !